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A new approach to fundraising and philanthropic marketing The traditional paradigm for fundraising has been cultivation-solicitation-stewardship: we convince the prospect donor that we're worthy of support, we ask the prospect for money, and then we treat them well after they make the gift, so that eventually they'll give again. At Adventum Philanthropic Marketing, we're taking a modified approach, that puts the focus where it belongs: on the donor. DISCOVER - Accompany your prospective donors on a journey of discovery, in which they uncover for themselves the elements of your mission that match their philanthropic vision. This requires discovery on two levels: you have to discover all that is special and unique about your own cause; and you have to discover the special and unique qualities of your donors that will draw them to your cause. INSPIRE - While it is true that people won't give unless they are asked, the fact is, they will only give when the cause inspires them. We all have a philanthropic vision, a set of things we would do to make the world a better place, if only we had the means to do so. We can't do it alone, but we can do it in concert with many others. In other words, we will donate to an organization only when we believe that this organization is the one that can make that difference. Facts alone won't accomplish that; we need to feel inspired. CELEBRATE - "Stewardship" is something we do to the donor. Celebration is something we do with the donor. And that makes all the difference! You want your donors to revel in the difference they have made. You want them to be excited, and you want them to excite others. Adventum Philanthropic Marketing |
